Word: yello
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...most popular single drink with teenagers, the company still wants to beef up its presence in carbonated drinks aimed specifically at teens. Pepsi's Mountain Dew, the most popular such beverage, owns 3.5% of the U.S. soft-drink market, compared with just 0.3% for Coke's citrus counterpart, Mello Yello. "Coke is trying to take it all," says Larry Jabbonsky, editor of the trade journal Beverage World. "Traditionally, Coca-Cola and Pepsi have allowed smaller players to be the product innovators. Now Coke is becoming an innovator...
Some time between now and the end of your first week here, it'll get to you Maybe it will be the dining hall's quivering yello jello, or perhaps one too many cakey flounder fillets For many, the halibut cheese casserole seems to do the trick. Whatever it is, one day soon you'll find yourself headed out the door for one of the Square's extraordinarily diverse culinary institutions...
...caffeine battles, of course, are merely the latest skirmishes in the ancient war between Coke and Pepsi. Coca-Cola, which makes Sprite, Fresca, Mello Yello and other brands in addition to Coke and TAB, leads all soft-drink producers, with some 36% of the total market. Pepsi brands, including Mountain Dew, have about 25%. But although regular Coke is still the bestselling soft drink, it has lost some ground to Pepsi since the early 1970s (see chart...
Coca-Cola may have Mello Yello, but South House has the Orange Crush. The SoHo hordes controlled the line of scrimmage throughout the second game of yesterday's House football doubleheader, limiting Dunster-Mather to four first downs while rushing for more than five yards per carry on offense en route to a 12-0 victory over the Dunsters yesterday afternoon at Soldiers Field...
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