Word: yellow
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Dates: during 1950-1959
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Behind the National Geographic's familiar, fussy, yellow-bordered cover-essentially unchanged since 1910-lies a publishing success formula as improbable as the society that conceived it. The charter members met in Washington one January night in 1888 determined to promote "the increase and diffusion of geographic knowledge." At first their magazine was filled with minutes of meetings and obscure scientific tracts. But when an inventor named Alexander Graham Bell took over as the society's president in 1898, he decided that it needed a full-time editor and a broader appeal. A year later he found...
...rooms atop the Mellon-U.S. Steel Building; in Manhattan, his home is a Park Avenue apartment minutes away from the corporate policymaking headquarters. He often starts his day at 4 a.m. or 5 a.m. sitting quietly in his den or kitchen working out corporate problems on a yellow pad of legal paper, and his workday rarely ends before 7 or 8. His free time is generally spent with his wife in a sprawling Victorian house in Hawley, Pa.; it is her family home and they were married there, have never given it up. He likes trout fishing, golf (with...
WALTER L. KNECHT Yellow Springs, Ohio...
...winning car at Indianapolis is the one that combines top speed with a minimum time in the pits-a good pit crew can refuel and change all four tires in 30 seconds. For the past two years the winner has been the bright yellow, 380-h.p. Belond Special, designed, built and owned by Mechanic George Salih of Whittier, Calif. Salih took the standard four-cylinder Offenhauser engine used in most Indianapolis cars, installed it on its side at an 18° angle for cooler running and lower center of gravity. The idea was so successful that...
...fact that year after year the CRIMSON is in error on almost all its predictions does not dampen the enthusiasm which attends this yellow journalistic ritual, and again this year other members of the Harvard community may try to pin the tail on the donkey. The CRIMSON will once more hold its oft-acclaimed Name the Honoraries Contest, and this spring the prize will be a slightly used copy of the CRIMSON Telephone Directory--brought up to date by numerous corrections...