Word: yellow
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Dates: during 1970-1979
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...well be difficult to picture a black and white Dalmatian perched atop a screaming fire engine of bright lime yellow, but that peculiar color combination is beginning to appear in fire departments round the nation. Thanks to extensive research by such men as Dr. Stephen Solomon, an optometrist and a member of the Port Jervis, N.Y., volunteer fire department, more and more fire chiefs have been made aware of a stark physiological fact: people are red-blind at night. Says Dr. Solomon, who has published a number of articles on color research: "The color red is one of the least...
Fire chiefs have seen the consequences of this principle. Chief Bernie Koeppen of Wheeling, Ill., has changed to lime yellow, even for the department's ambulance. "In accident after accident involving red wagons," he notes, "all you hear is, 'I didn't see it. I didn't see it.' " Adds Chief Ed Underwood of St. Charles, Mo.: "The majority of fire fighters killed or wounded catch it on their way to fires. Red is dead. Lime yellow is the coming color...
...storeowners seemed to mind. Most stood and watched while people picked through the refuse and some even encouraged passersby: "Take what you want, everything's ruined." A less lenient opinion came from a phone company employee in a yellow rain slicker who said to a fellow worker. "You know what they ought to do to those looters?--take out a gun and shoot them on the spot...
...going" with an instant process. Some stock analysts, however, believe that the company plans to market its own instant film process for use in Polaroid cameras as early as 1973. These experts are convinced that any camera buff-even a Polaroid owner-would automatically have faith in a new yellow-box product. Meanwhile, there is much speculation that Kodak and Polaroid are racing each other to introduce -some time in the next few years-instant slides and instant movie film...
...irresistibly alive, initially nostalgic, ultimately pitiable. Too raw to be first-rate social history, it never really becomes the true-life epistolary novel which Editor Myers claims. The Joneses wrote of farming and money, hurricanes and family visits, a trip to Niagara and Mammoth Cave, a cousin dead of yellow fever, an uncle disgraced by drink and a woman, a sermon enjoyed, a length of calico purchased. They wrote also about their slaves-referring to them usually, with unsettling reverberations today, as "the people...