Word: yellowarrow
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...this marketing technique, the promoters are every day people, and the profit comes not in green bills but in a sense of affecting another person’s life with the importance of your personal knowledge. The YellowArrow art form harnesses the power of commercialism and modern technology to create a global mosaic of anonymously volunteered place-specific information united through ordinary cell phones and the internet...
Like other performance art projects, YellowArrow pushes the boundary between what is considered art. But by taking the project into the streets and putting the power of expression in the hands of the everyday Joe, YellowArrow is not only continuing the reclassification of “art” and “gallery,” but also radically expanding the definition of an artist...
Behind the savvy design and implementation of the YellowArrow project lies a trio of Columbia grads and their mastermind leader. Christopher Allen, Brian House and Jesse Shapins were good friends during college. Shapins took his degree in urban studies and went to Berlin to start an arts group focused on seeing cities in a new, more perceptive way. House, with a background in computer science and interactive art projects, headed to Sweden for an intermedia graduate program, while Allen set off for Brooklyn to work with Michael Counts and the arts institution called Gale Gates...
Famous for large-scale installation projects and called a “mad genius” by The New York Times, Counts supported the proposal to create an installation on an even larger scale: an entire city or even the world. Allen called together his friends, and YellowArrow was born. With their varied expertise in artistic expression, urban environments and computer science, they form a dynamic trio ready to produce perhaps the largest art project ever attempted...
...YellowArrow is “creating a myth, creating stories, having stories about place, having stories about different imaginative narratives come to life and be a subject of conversation,” says Shapins, “a lot of what you see is a collective art project where every person has the opportunity to be an artist. In just the simple act of placing a sticker and participating, you’re doing an artistic act that’s part of this much larger art work.” For this crew, it’s about...