Word: yellowarrow
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This is the basic idea behind YellowArrow, a project with roots in performance art that started in New York this summer and has since spread across the country and throughout the world. From Berlin to California, people are enlivening cities with these bright yellow stickers and with the forum for communication they provide. Anyone can get involved by going to the website or by simply text-messaging the code whenever they spot yellow arrow. It’s been called a game, a form of graffiti, and the largest performance art piece ever attempted. More than just a scattering...
...YellowArrow stemmed from the production of warehouse-sized exhibits where the audience took themselves on a voyage through the space and were inundated with visual art and performances. Fascinated by this notion of journeys, the project’s creators decided to take the same idea and expand it to a city, and then connect the cities into a global network of people creating interesting journeys for each other...
...project is also part pop art. Its bright yellow stickers are similar to ads in that they publicize whatever objects or places a person chooses. Like most modern promotions, YellowArrow uses the latest technology to reach the widest audience with the greatest ease...