Word: yellowing
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Dates: during 1990-1999
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...days into the month of August, the ABC network unleashed a monster $40 million advertising campaign to boost its sagging viewership and rejuvenate its tarnished third-place image. With alarming suddenness, the "TV is good" ads with their aggressive canary-yellow backgrounds and cynical images were everywhere--in subways, on buses, on the sides of buildings, in magazines and, not surprisingly...
...bring an ironic hipness to the medium, are as a whole deeply contradictory and display nothing more than the network's own anxiety about the future of television. "TV is good" may be the official theme of the campaign, but there's little positive about the phrase on those yellow posters that ABC has plastered onto nearly every available surface. Some of the ads indirectly acknowledge that TV is a waste of time that could otherwise be spent productively ("Life is short. Watch TV;" "Eight hours a day, that's all we ask"). A variation of this theme pokes...
...your writer bring Jewel's "sexy yellow swimsuit" into an article about women revolutionizing the music industry? The mention stops short of making a point and is irrelevant to the music these women make with their guitars, pianos and voices. EMILY G. GRAHAM Oklahoma City, Okla...
...mind," the man with tags laughs, looking around. "Out of sight, out of mind." I think we realize at the same time that we're not talking about my getting on the wrong bus. We're talking about the bus and its scarred passengers and the sweep of ugly yellow institutional buildings bordered by weeds and unkempt hedges and the fact that the bus we're on doesn't even go anywhere, just there and back, there and back, a closed loop. We're talking about people who get lost and wash up on Wards Island and people...
...heart-pounding action and suspense--the Indiana Jones survival tactics, sprays of gunfire, sharp blows and the heavy thud of falling bodies. And of course, the token patriotic fervor of America versus foreign terrorists, as Marshall, unable to cut the red, white and blue wires, correctly chooses the yellow and green...