Word: yellowing
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Dates: during 1990-1999
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Where do we think yellow is going?" The captain of the Color Directions workshop scanned the faces of her troops intently. It was time to commit, to make sense of hundreds of amber and gold chips and swatches that lay strewn about the polished tabletop like autumn leaves on black pond ice. This was it--crunch time. Whither yellow...
Personally, I had no idea where yellow was going, but I knew where it had been. My bedroom. My foyer. And the master bath, even the guest room. In fact, a recent freshening of our apartment decor had left it awash in pale, burnished aureoles of ocher and flax and citron and other members of the yellow family, all of them, amazingly, on speaking terms. Having surrendered palette control to my spouse, who in turn capitulated to professional direction, I suddenly found myself surrounded by--and bonding with--a spectrum of hues I had always held in special contempt...
...could this be? How could anyone have anticipated that despite all the stolid urban grays I had long championed, I would come to be a yellow person? Actually, quite a few people had more or less bet their careers on it, and some of them were hunkered down in this Seattle hotel room. The participants belonged to the 1,500-member Color Marketing Group, the Virginia-based color cartel that has held a largely unknowing public under its sway for more than 30 years. It was the CMG that forecast avocado refrigerators in the late '60s and mauve motel rooms...
...found myself thinking about this as I examined the samples of yellow spread out before us. The blinds were open, and this being a typical Seattle day, the sunlight falling on the table was intermittent, and the swatches kept changing in intensity. Color is a moving target under the best of circumstances, so how, I wondered, could these color mavens function in such variable conditions? How could they ever hope to pinpoint the hues my wife or I would choose (by dint of inexorable social forces) when it came time to rethink our apartment for the 21st century...
...bring Suma Ching Hai into focus, imagine Martha Stewart as the Dalai Lama. The Supreme Master, 46, is an elegant hostess--and clever merchandiser. At a vegetarian dinner with a TIME correspondent last week in Alhambra, California, she wore a bright yellow dress that she designed herself--embroidered with the Supreme Master monogram (SM) and available to followers by catalog. When she gestured with her hands, she flashed gold and diamond rings with the SM design, part of her Celestial Jewelry collection--available by catalog as well. (Also for sale: Celestial purses, hats, gold dinnerware, chopsticks, inspirational videos, floor lamps...