Word: yellowing
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...course, you can't spot these plush digs from the highway. Hence new signage, from branding consultant Interbrand Design Forum, that's designed to signal this new, modern spirit. The signature color was updated from forest green to a punchier yellow-green. The famous script now slants to the right instead of the left. "Handwriting analysis told us this was more forward-looking," says Amanda Yates of Interbrand. Yup, they analyze this stuff. Green bulbs illuminate Holiday Inns; blue beams shine up the walls of Holiday Inn Expresses. It's "an inexpensive way," says Scott Smith, also of Interbrand...
Museum staffers and Organismic and Evolutionary Biology and Earth and Planetary Sciences students in neon yellow shirts gathered in the lawn in front of the Harvard Museum of Natural History this afternoon for the all-chalk "Sidewalk through Time," which traces the history of life on earth from the first amoebas to human beings...
...fossils were drawn in distinctive hues such as saturated blue, orange and yellow, and drew the attention of many passers-by. While the depictions of these fossils are inaccurate as far as the color scheme is concerned, they nevertheless add a colorful flourish to what some may find stodgy subject matter...
...traveled the country in a bright yellow bus dubbed the Guidomobile to campaign. That same year, he painted the soles of his shoes in the party's trademark yellow with the number 18 to show what share of the vote he targeted, though he ended up getting just 7.4%. (Read "Why Germany Can't Restart The Engine...
...just ran through the rain in the Yard, slipped, fell, ripped my pants, and got stuck under a bright yellow chair...