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...were willing to pay more money for a DVD compilation of 15 shorts by the director of the pirate video and to donate more funds to wild-duck preservation. The results held true whether the commercials were humorous (in the case of the pirate program, viewers saw a BellSouth Yellow Pages ad featuring fighting clowns) or annoying (for the duck documentary, there were spots for fitness company Body by Jake and carmaker Hyundai). (See the top 10 TV commercials...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...country obsessed by color scheme. In Bangkok, the hues people wear can indicate everything from their political leanings to the days on which they were born. According to Thai tradition, each day of the week is assigned a color. Born on a Monday? Your lucky color is yellow, as is the case for the country's King Bhumibol Adulyadej, the world's longest-serving monarch who is so beloved that many Thais wear yellow shirts every Monday to honor him. Wednesday babies are green. Saturday children are ruled by the color purple. Thailand's Queen Sirikit was born...

Author: /time Magazine | Title: How Not to Make a Political Fashion Statement in Bangkok | 2/26/2009 | See Source »

Last year, a swarm of yellow-clad demonstrators massed in Bangkok, taking over the international airport and virtually paralyzing the Thai capital for a week. Today, the color of protest is red. As bigwigs from the Association of Southeast Asian Nations (ASEAN) began gathering at a seaside resort near Bangkok on Feb. 26 for an annual summit, thousands of anti-government protesters wearing crimson shirts congregated at the Thai Prime Minister's office, demanding that Abhisit Vejjajiva hold elections soon. Thursday marked their third day of protest, and the red-hued demonstrators vowed not to cease until their demands...

Author: /time Magazine | Title: How Not to Make a Political Fashion Statement in Bangkok | 2/26/2009 | See Source »

...President, and outgoing President George W. Bush chose a blue tie for the occasion. But in Thailand, you literally wear your politics on your sleeve. When the protesters from the People's Alliance for Democracy (PAD) stormed Bangkok's international airport last year, the air terminal turned bright yellow. The demonstrators chose shirts of that color because they wanted to show their support for the King, whom they alleged was being disrespected by the then government. (Those PAD rallies forced ASEAN to delay the original date of its summit in December, and reschedule to this week...

Author: /time Magazine | Title: How Not to Make a Political Fashion Statement in Bangkok | 2/26/2009 | See Source »

...After a new administration aligned with the yellow-wearing royalists came to power in December, the new opposition began staging its crimson protests. Local pundits kid that P.M. Abhisit is being deluged by a Red Sea. The joke among journalists who try to maintain their reportorial objectivity is that orange, a mix of yellow and red, may be the best color to wear when reporting on Thai politics...

Author: /time Magazine | Title: How Not to Make a Political Fashion Statement in Bangkok | 2/26/2009 | See Source »

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