Word: yelps
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Dates: during 2000-2009
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...yelp, on the other hand, founder Jeremy Stoppelman's dog Darwin romps freely around the cubicleless San Francisco office. Like YouTube, Yelp.com was started by two former PayPal whizzes in their 20s. Last month 1.5 million people visited their fledgling site to share information about local businesses in 25 major cities. Volunteer reviewers, or Yelpers, read and write about restaurants, stores and services. Yelp's founders say they were inspired by their frustration in trying to find good doctor recommendations online. Their idea was to improve on existing tools like Citysearch, which Yelp's founders call...
...building its community of reviewers, Yelp is hoping for a MySpace-like allegiance to the site's content and personalities. There's also the $15 billion that companies spend annually on local Yellow Page ads nationally to motivate their efforts. "Most local businesses--whether veterinarians, massage parlors, spas or restaurants--aren't buying Google key-words," says Peter Fenton, a partner at Benchmark Capital, which this month sank $10 million into Yelp...
...attract small advertisers is beginning to get the big guys' attention. Neighborhood info has become a major battleground for Google and Yahoo!, which draw like numbers of local searches every month. To capitalize on the primacy of that battle, Jordan Rohan, an Internet analyst with RBC Capital Markets, suggests Yelp sell itself...
...Yelp's founders aren't in a hurry. To build team spirit, they spent last Thursday with the staff--playing croquet, followed by a cable-car ride and a nocturnal pub crawl--happy to bide their time...
...written reviews of your own. The site combines strong local search tools (like Google Maps) with a social networking approach--already the site is teeming with "Yelpers" eager to share--and the more user-generated content it compiles, the more useful it will be. So go out, eat and yelp. It's your civic duty...