Word: yelps
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Dates: during 2010-2019
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...later. We do know, however, that the permit petitioner was Ayr Muir, an MIT grad and the CEO of Clover Food Lab. According to its Web site, Clover operates a "food truck" near MIT that features local (often organic) vegetarian fare on a menu that changes with the seasons. Yelp tells us that Clover food is both good and cheap. We think that's an auspicious sign...
...over a long period. You know what he likes or dislikes. You get him. Maybe you don't always agree; but when you're looking at getting a babysitter and maybe dropping three bills on dinner, you need to minimize risk. For that, the user reviews on Citysearch or Yelp are beyond useless - they're faceless and contradictory - and the same goes for blogs. (Blogs at least sometimes take pictures.) So there, in that whirlwind of trends and fad ingredients and hype and backlash, are a few immense ancient trees, with sturdy roots and massive trunks...
...make a better burger, not by piling weird things on top, adding locavore cheeses that nobody likes or using grass-fed beef with no more juiciness than a withered cadaver. No, that young man or woman - and they may be out there now, building a "Hallelujah" chorus on Yelp - will find a way to do for the hamburger what the Koreans have done for fried chicken, what the wood-oven movement has done for pizza, what Chipotle did for the burrito. And when that happens, the nation will have a new hero - and the Rachael Ray Burger Bash will have...
...there will only be more opportunities for users to overshare. The success of Foursquare (the site has more than 150,000 users) has spawned a series of imitators. The popular review site Yelp recently enabled a similar functionality in its mobile application, and Facebook may soon add location-sharing...