Word: yen
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Dates: during 2000-2009
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...KITTY YEN Airline Pioneer...
...first job was as a clerk. Now Yen, 51, is the first woman president of Taiwan's Eva Airways--and she has reversed its fortunes. After losing $89 million in 2001, Eva has seen its stock rise 50% during the first half of this year, owing in some degree to Yen's cost cutting. She will soon increase weekly flights between Taiwan and Hong Kong from...
From the bridge, venture east through the outdoor mall, the domain of slouching teenagers wearing baggy, white socks and sporting dyed red hair. The mall is peppered with 100-yen stores, the Japanese equivalent of the dollar store, where you can buy necessities like Hello Kitty bandages and chopstick sets. In the alleys alongside the central esplanade, old women sell fresh fish using floral umbrellas to shield their catches from...
Mazda squeaked out an operating profit as a result of such changes. But its real test is just starting. The firm's turnaround was based on cost cutting and boosted by a weak yen, which makes Mazda's vehicles cheaper abroad. The key to long-term growth is hot new models, but under Fields' regime, Mazda delayed new rollouts, concentrating instead on bolstering existing brands with better marketing and dealer support. "We were chasing Toyota and ended up with cars that didn't have personality," Fields says. In the coming months, Mazda will phase out two models and introduce three...
...driving is all on motorbikes. A more traditional mainland film, Dai Sajie's Balzac and the Little Chinese Seamstress, brings literature to the rural masses but not much pop to the party. Outside the competition, Taiwan pursued its two-cinemas-one-country course. On the art side: Yee Chih-yen's Blue Gate Crossing, a teen courtship fable with a lovely, troubled mood. On the pop side: Chen Kuo-fu's Double Vision, an enjoyable, disposable serial-killer thriller with stars from the U.S. (David Morse) and Hong Kong (Tony Leung). It's been made before, too many times...