Word: yeslam
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...QUESTIONS: Yeslam bin Ladin...
...LADEN NAME HAS BECOME INFAMOUS, BUT ONE FAMILY MEMBER IS trying to give it a different odor. Osama's older half brother (they share the same father) has just put his name on a new perfume, a jasmine-heavy scent dubbed Yeslam. Bin Ladin (his spelling), a resident of Geneva who has dual Swiss-Saudi citizenship, spoke with TIME's Scott MacLeod in Paris...
AREN'T PEOPLE GOING TO SAY, "COME ON, A PERFUME FROM OSAMA'S BROTHER"? I'm not only a bin Laden. I am Yeslam bin Ladin. I have my own identity. It is my perfume, my creation. I was about to do it several years ago, but then I had to stop because of the events of Sept. 11. I expect people out of curiosity will try it, and they will find the smell out of this world...
Every new bride fears she'll end up with the in-laws from hell. But if you think yours are bad, try comparing notes with CARMEN BIN LADIN. In 1974 this half-Swiss, half-Persian daughter of an aristocrat married a Saudi named Yeslam and inherited more than 50 sisters-and brothers-in-law, one of whom was Yeslam's younger half brother Osama bin Laden--then a mere religious zealot she describes as "not strikingly different from the other brothers." In her new book, Inside the Kingdom, bin Ladin details the oppression of women in Saudi Arabia and within...
...First there was Osama air freshener in Chile, then Osama bin Laden candies in Pakistan. Now one of the al Qaeda leader's 53 siblings is planning to turn the family name into a fashion label. Britain's Guardian reports that Geneva-based Yeslam Binladin, who spells his name differently from his notorious brother, had registered the name for a moderately priced fashion range for Arab and European markets long before September 11. And he has no intention of changing his plans. "The name is one of the most famous names in the world," Yeslam's lawyer was quoted...
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