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...point of viral fund raising isn't just to drive up dollar totals. Campaigns are hoping that the personal approach will yield donors who feel more personally connected to a candidate--and who can later be converted into door knockers and phone bankers. And while big donors often contribute up front the maximum $4,600 allowed under the law ($2,300 apiece for the primary and general elections), smaller contributors can be tapped again, creating an ongoing relationship. "You can't look at it as a moment in time," Obama campaign manager David Plouffe says of the modest donations...

Author: /time Magazine | Title: Obama's Viral Marketing Campaign | 7/5/2007 | See Source »

...debt, even though most of the South had already paid up. The nascent nation survived to fight another day. Later, because of the power granted the central government, Jefferson distanced himself from the deal. Maybe his dislike of it persuaded him to avoid social settings that could yield bipartisan agreements; at his informal White House dinners, he invited guests from only one party at a time. Or maybe, in typical Jeffersonian fashion, he preferred to say one thing to his partisans, another to the opposition...

Author: /time Magazine | Title: Dinner-Party Diplomacy | 7/5/2007 | See Source »

Women who have chosen the single life sometimes have their own qualms. Singlehood does not yield itself to a simple, blithe embrace. It's complicated, messy terrain because not needing a man is not the same as not wanting one. For all the laughs on Sex and the City, one can feel the ache that comes when yet another episode ends with the heart still a lonely hunter. And if you think being a single woman is all fun and games, just listen to star Parker, who is married to actor Matthew Broderick. Even as she's become a mascot...

Author: /time Magazine | Title: Who Needs a Husband? | 7/5/2007 | See Source »

Though some critics worry about the implications of incorporating monetary incentives as a standard practice in childhood education, Fryer hopes that taking an economical approach to a social problem will yield positive results...

Author: By Nathan C. Strauss, CRIMSON STAFF WRITER | Title: Fryer Hopes to Institute Pay for Performance Plan | 6/29/2007 | See Source »

Instead of unearthing a single unknown secret to happiness or listing off five steps that will magically yield happier life, Ben-Shahar describes common-knowledge truths about how each person can define and create happiness in his own life. Citing multiple psychologists, philosophers, historians—and even a few students—Ben-Shahar concludes that happiness must combine both pleasure and meaning, providing both present and future gain. While this claim is hardly arguable, Ben-Shahar examines the research on which he bases this definition and provides real-life examples of how to put his theory...

Author: By Courtney D. Skinner, CRIMSON STAFF WRITER | Title: 'Happier' Lives Up to Its Name | 6/22/2007 | See Source »

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