Word: yieldingness
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Some of TV's best shows are the bright little animated-cartoon commercials that charm the viewer into yielding to Madison Avenue's "soft sell." The best of them, such as the Harry and Bert beer ads, come from Hollywood's UPA Pictures, Inc., whose booming output...
For a decade the mammoth limestone caves of the Makapansgat Valley in South Africa (TIME, June 20, 1955) have been yielding the bones and implements of a remarkably human creature known to anthropologists as Australopithecus prometheus (African man-ape).
In Los Angeles, for example, only the Bank of America still handles FHA loan packages in any quantity. Chicago's Merchants National Bank, which once had as much as 75% of its mortgage portfolio in VA and FHA homes, has cut them out entirely. As for life insurance firms...
He cautioned, however, that Americans may be "yielding to technical hypnosis," and warned against thinking that industry's problems may be solved solely by engineers.
The Russians grinned. These were the very words they themselves use to describe their proposed new Commonwealth of Socialist Nations. If only Hungary's deposed Communist Premier Nagy had spoken as correctly. Instead Nagy, yielding to the pressure of his people (and perhaps his conscience) had declared for neutrality...