Word: yieldingness
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"To speak of Burgundy," say the French, "is to speak of wine." The bulk of Burgundy's wine flows to the tables of Lyon, Paris and the world from the high-yielding southern slopes of Beaujolais. But the best of Burgundy, the lordly, full-bodied, velvet reds that made...
Lutheran Bishop Lajos Ordass (rhymes with war-dash) is a tough and gallant churchman. He was a valiant center of Hungary's anti-Nazi resistance during the occupation; in 1945 he was made Bishop of Budapest. The Communists found him no easier to handle than the Nazis had; he...
One reason why some admen still resist "smart" advertising is that it takes greater imagination and patience to captivate a customer than to clobber him. Even David Ogilvy, who dreamed up the Hathaway Shirt and Schweppes campaigns, was unable to work out a successful offbeat formula for Rinso. At times...
Catholic consciences had best be formed outside the theater, warns Jesuit Dulles, otherwise it may be too late. "It would not be enough to resolve to leave in case you found yourself severely tempted. By that time you would already have incurred a serious danger of interiorly yielding to temptation...
At the same time, the small, one-product companies that once ruled the woods are yielding to corporate Paul Bunyans. To make the most of every shaving and splinter, lumber companies are branching into paper and pulp production; paper companies are pushing into lumber manufacture. Georgia-Pacific Corp., No. 2...