Word: ym
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Dates: during 1990-1999
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...this is sounding a bit too much like YM magazine's "Say Anything" column, bear with me. It has a point...
With a section on readers' embarrassing moments and an interactive quiz, Parents is hard to distinguish from Seventeen or YM. Of course, these confessions feature parental blunders, not teen tribulations. Rather than tales of untimely menstruation, Parents spotlights more mature bloopers. In Parents' "I Can't Believe I Did That" section this month, a blushing mother admits to dosing off and leaving her baby in the automatic swing for four hours on the high speed setting. Likewise, "reader quizzes" bypass classic teen quandaries of "Does He Like You?" for more mature, soul-searchers like the "Family Stress Test." The familiar...
...Indeed, it became clear to the most prestigious publications that the Backstreet Boys had something unique that their predecessors lacked, even The New Kids on the Block (and who ever thought they'd go out of style?). The Boys soon dominated the magazines of the avant-garde--Teen People, YM, and the great standard-bearer of them all, Tiger Beat...
Fuller, a Toronto native, arrived in the U.S. nine years ago to reinvent the teen magazine YM, and was soon to develop a reputation for making magazines profitable by tarting them up. At the time, YM combined health and relationship advice with reporting on serious subjects such as apartheid (that topic was covered by current New Yorker writer William Finnegan). Fuller relieved the magazine of such weightiness, turning YM into a primer on waist trimming and boy procuring--a junior Cosmo--and more than doubling its circulation. At the real Cosmo, which she joined after a stint as editor...
...prima donna and a harsh manager, will create. "Under Whitney," says an editor, "there are no tears, no screaming fits, no fabulous darlings." To her credit, Fuller is known to be very loyal to favored staff members. Catherine Romano, who worked as an editor under Fuller at YM, MC and Cosmo, explains that while Fuller can be "tough and demanding," she finds talent in people "and lets them max out on their ability...