Word: ym
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Dates: during 2000-2009
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Being one of YM magazine’s “21 Coolest Girls in America” isn’t all it’s cracked up to be. Madeleine S. Elfenbein `04, who is lauded as a “Sit Down Striker” in the November issue of the teenybopper rag, YM (p. 115), suffers more from humiliation than flattery...
Madeleine, age 18, received a phone call from YM this summer requesting an interview and photo shoot for being the youngest female participant in the Progressive Student Labor Movement’s (PSLM) occupation of Mass Hall from April 18 to May 1. “My first reaction was that it would be really great if news of the sit-in got into YM. It might reach a demographic that hadn’t heard about what had gone on here. So I agreed,” she says...
Madeleine reasoned that since PSLM had worked hard with public relations and to cultivate their image, it would be foolish to turn down the opportunity. However, “there’s a lot of content in YM that is objectionable to me. It’s got a schizophrenic political bent. On one page they’re exalting political protest and on the next page advocating conformity. I would hate to think that my being included in there is contributing to a culture of conformity and blind trend-following,” she explains...
Overcoming her embarrassment at being in YM, Madeleine is hopeful that her message about political activism will inspire YM readers. “I am glad I got this chance to put forth an alternative example of teenagehood, which I never remember seeing when I was in the demographic YM was targeting,” she says...
...Swedes behind this campaign hope to catch thousands of porn-lovers with their pants down. The two-week-old campaign, run by Swedish ad agency Moonwalk and Darling magazine (think Swedish YM), has already generated more than 30,000 fake porn pages and its website, www.getsomereal.com, has been viewed by more than 100,000 people...