Word: ym
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...Indeed, it became clear to the most prestigious publications that the Backstreet Boys had something unique that their predecessors lacked, even The New Kids on the Block (and who ever thought they'd go out of style?). The Boys soon dominated the magazines of the avant-garde--Teen People, YM, and the great standard-bearer of them all, Tiger Beat...
Fuller, a Toronto native, arrived in the U.S. nine years ago to reinvent the teen magazine YM, and was soon to develop a reputation for making magazines profitable by tarting them up. At the time, YM combined health and relationship advice with reporting on serious subjects such as apartheid (that topic was covered by current New Yorker writer William Finnegan). Fuller relieved the magazine of such weightiness, turning YM into a primer on waist trimming and boy procuring--a junior Cosmo--and more than doubling its circulation. At the real Cosmo, which she joined after a stint as editor...
...prima donna and a harsh manager, will create. "Under Whitney," says an editor, "there are no tears, no screaming fits, no fabulous darlings." To her credit, Fuller is known to be very loyal to favored staff members. Catherine Romano, who worked as an editor under Fuller at YM, MC and Cosmo, explains that while Fuller can be "tough and demanding," she finds talent in people "and lets them max out on their ability...
Graduation holds an abundance of possibilities. Three new publications (TEEN PEOPLE, Jump and Twist) are challenging the established triumvirate (Seventeen, YM and Teen). Already, TEEN PEOPLE has 500,000 subscribers; each of Twist's five issues has sold 20% more copies than the previous one; and Jump boasts a circulation of 350,000. "We use girls with all body types and races to make the point of not shooting unrealistic images of beauty and thinness," says Christina Ferrari, managing editor of TEEN PEOPLE (a Time Inc. publication). The June/July issue features the 21 hottest people under 21 as well...
...just released The Man in the Iron Mask. Leo, as the 23-year-old is known to friends and true fans, is also the subject of four quickie books currently on various New York Times best-seller lists. Explains Bari Nan Cohen, who as entertainment editor of YM is well-versed in teen idoldom: "A lot of girls would go see Leo open a paper bag right now." If you want to understand why this is so, go see The Man in the Iron Mask yourself and one answer will be readily apparent: he is not his co-star Gerard...