Word: yo-yo
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...entertainment and 10% news." Gauvreau accumulated circulation "by pushing into the back of my mind all that I had learned about the value of constructive news" and by studying the techniques of the News. The Mirror continued to reflect a rash of stunts calculated to hook the reader: Yo-Yo contests, picture puzzles, yards of crime coverage in an era when New York streets rang with the din of gang wars. By 1932, Mirror circulation passed 500,000. But the News passed...
...Yo-Yo. Benny Profane, a schlemiel (the Yiddish word for chronic bumbler), is the novel's antihero. Shouts of triumph or yelps of protest are not for schlemiels; Benny's conversation is limited to "What?" and "Wha." The alligators come into it when he arrives in New York after a Navy hitch-the liberty scenes in Norfolk are done with loving verity-and needs a job. So he gets one shooting alligators for the city. This keeps him in beer, and more he does not need. He sleeps in the bathtub of a West Side apartment...
Couples recline, neuroses entwine, and Benny, friendly, polite and stupid, gets drunk and inadvertently invents the mad fad of yo-yoing. To yoyo, one gets piggy-drunk, falls asleep in the subway, and rides back and forth all night. The yo-yo who makes the most trips is champion, and the crosstown shuttle does not count...
...Broken Yo-Yo. Each of the strikes was a local affair called by a local union leader anxious to assert his authority. Like children out to embarrass their parents in public, local leaders went much further than Reuther expected, as they wrangled with G.M. plant negotiators over 11,000 issues ranging from the utterly frivolous (time off for deer hunting) to the undeniably serious (job transfer rights...
...dispatched to the locals telling them they were free to go on strike if they had no agreement on local issues when the national deadline came. Piqued Government officials agreed that Reuther had blundered badly with his telegram, mistakenly believing that he had his members on a Yo-Yo, could call them out for a few days to put a bit of extra pressure on G.M. and then send them back...