Word: yo
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Dates: during 1990-1999
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...sales force has to discover economic opportunities the size of Bolivia's gnp each year--north of $5 billion in new business. And while some passionate analysts expect IBM to pull that off elegantly (and hit $200 a share by 1998), others consider the company already stressed: thus the yo-yoing stock price, which remains below its 1987 high. The prediction problem is so bad that according to the Wall Street Journal, analysts attending IBM's investor meetings pay more attention to the body language of CFO Richard Thoman than to the numbers he unveils...
...asked to input responses to five questions designed to triangulate one's heart, soul and Q rating. Sample question: With whom would you rather have dinner? a) O.J. Simpson, Marcia Clark and Johnnie Cochran; b) Marvin Minsky, Noam Chomsky and Jerome Lettvin; or c) Peter Gabriel, Laurie Anderson and Yo-Yo Ma. (I'd pick b, unless I was looking for a book deal...
...That brought both him and Ben & Jerry's a lot of useful visibility. Ben & Jerry's has long favored publicity stunts over traditional advertising. Not that choosing Holland was a publicity stunt--but the manner in which he was hired clearly was. The company staged an essay contest called "Yo! I want to be CEO." It attracted 22,000 applicants and was widely covered in the media. Holland did not enter. He was found through a blue-chip search firm...
...kicker...foreign, uh, si, yo es de Mexico. Me yammo, uh, Erico Zendejas...
...birthdays, vacations. Those of us familiar with this way of life jump at the opportunity to use these occasions as excuses to go crazy--to hell with frozen yogurt, I'm getting ice cream. It is at that point when you realize your efforts to convince yourself that fro yo is really good were unsuccessful. I mean, it's all relative...