Word: yoda
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Dates: during 1990-1999
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...this summer, when it unleashes a marketing blitz tied to the Star Wars prequel The Phantom Menace. Pepsi will spend around $2 billion exercising its exclusive boasting rights to America's favorite slice of fantasyland. There will be collectible Pepsi cans emblazoned with Star Wars characters and gold "Yoda" cans of Mountain Dew, not to mention surprises in bags of Frito snacks...
...final round of his "test" to earn thePudding Pot, Jackson read a passage of the Biblethree times: in the voices of a Shakespeareanactor, as Yoda from "Star Wars," and as a bedtimestory to Korn, who sat on Jackson...
EVERYONE SMILE AND SAY "YODA...
...only get stronger. This is, of course, George Lucas' groundbreaking vision--the trailer offers every indication that the new Star Wars episode will be planet-shattering. In two minutes, witness the rush of images, tantalizingly cryptic and yet strangely familiar. The sheer amount of creatures--humanoids, robots, wacky monsters, Yoda, etc.--Lucas shoves in two minutes is mind-boggling (but where's Chewbacca?). Plus, the detail is astounding; freeze-frame a shot on your browser and notice how "busy" each and every frame actually...
...home writing the scripts for the prequels, seem murderously overscheduled. In his role as the sun at the center of the ever expanding Star Wars universe, he signs off on all the various new projects--"They ask me if they can do a book where Yoda tap-dances, and I say yes or no." He claims he has no time to play the video games, and offers an abrupt "No comment" when asked if he reads the novels. Maybe he really is embarrassed by the demands of his creation's success...