Word: yoga
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Dates: during 1990-1999
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...another commercial example of this problem aired on a radio station that I was listening to over the summer. The ad, for efortress.com, began with audio of someone--South Asian, to judge by the intentionally distorted accent--leading a session of yoga. Then the efortress.com pitch line: Basically, they said, some things have to be slow. Your Internet service provider doesn...
...Yoga...
Adios, pilates. Gone are the slow, structured "I doubt I've worked off the calories in a stick of Carefree gum" workouts emphasizing a yoga-based spirituality, and in their place is the latest "it" exercise. Martial artist Billy Blanks created Tae-Bo, the fast-paced, super-sweaty stepchild of kickboxing. Popularized by a sleek advertising campaign heavy on late-night infomercials, and garnering the support of Carmen Electra and Sinbad, Tae-Bo now constitutes a veritable alterna-robics empire. Blanks himself is on the way to superstardom, having appeared on a recent episode of "ER" in which he schooled...
Adios, pilates. Gone are the slow, structured "I doubt I've worked off the calories in a stick of Carefree gum" workouts emphasizing a yoga-based spirituality, and in their place is the latest "it" exercise. Martial artist Billy Blanks created Tae-Bo, the fast-paced, super-sweaty stepchild of kickboxing. Popularized by a sleek advertising campaign heavy on late-night infomercials, and garnering the support of Carmen Electra and Sinbad, Tae-Bo now constitutes a veritable alterna-robics empire. Blanks himself is on the way to superstardom, having appeared on a recent episode of "ER" in which he schooled...
Malkin Athletic Center (MAC). Classes started Feb 10. 495-2219. Aerobics info: 495-8683. FREE (yoga...