Word: yoga
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Dates: during 2000-2009
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...About two and a half years ago, she joined with the German company Puma to start up a line of clothing for what she calls "mind/body sports," like yoga, tai chi and chi gong. She's now at work on the fourth collection of the series, called Nuala. The clothes are mostly cotton, though some are microfibers, and are produced in muted, earthy colors such as gray, black, ivory and burnt pumpkin. Some you'd wear in class, some you'd wear to and from...
...When I was finishing my degree, I was thinking about what to do next. I even thought for a while about becoming a yoga teacher. People were advising me to go into business, but the only way I could think about going into business was in an organic way: What do I need...
...Clothing was a natural. I thought about what's practical and what works. And there was really a need. There was definitely a yoga style - very "Flashdance." Lots of ripped shirts and women wearing men's underwear. I really wanted to step outside of gym rat mode. So much of what was out there was really revealing, lots of cut-off tops, and I definitely didn't want logos on everything...
...clothes have simple lines: loose pants, slip-on shoes, and tank tops and T-shirts that don't restrict movement. "And everything is really, really soft," she says. It's also pretty high-end, for sale at yoga centers but also at such tony boutiques as Bendel's in NY, Harvey Nichols in London, and Barneys Co-op in Chicago. "I don't want to market it as athletic clothing; it really is lifestyle...
...celebrity thing is tricky," Turlington acknowledges. "Seva is a big part of my daily yoga practices, and I wouldn't be able to communicate with as many people if I weren't in the public eye. But I definitely worried at first with Nuala if this was a sacred, spiritual thing that I'm exploiting...