Word: yoga
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...series of exercises as old as the Sphinx could prove to be the medical miracle of tomorrow - or just wishful thinking from the millions who have embraced yoga in a bit more than a generation...
...Yoga was little known in the U.S. - perhaps only as an enthusiasm of Allen Ginsberg, Jack Kerouac and other icons of the Beat Generation - when the Beatles and Mia Farrow journeyed to India to sit at the feet of the Maharishi Mahesh Yogi in 1968. Since then, yoga has endured more evolutions of popular consciousness than a morphing movie monster. First it signaled spiritual cleansing and rebirth, a nontoxic way to get high. Then it was seen as a kind of preventive medicine that helped manage and reduce stress. "The third wave was the fitness wave," says Richard Faulds, president...
...each stage, the most persuasive advocates were movie idols and rock stars - salesmen, by example, of countless beguiling or corrosive fashions. If they could make cocaine and tattoos fashionable, perhaps they could goad the masses toward physical and spiritual enlightenment. Today yoga is practiced by so many stars with whom audiences are on a first-name basis - Madonna, Julia, Meg, Ricky, Michelle, Gwyneth, Sting - that it would be shorter work to list the actors who don't assume the asana. (James Gandolfini? We're just guessing...
...David Duchovny practices Kundalini yoga; Julia Louis-Dreyfuss prefers Ashtanga. Sabrina the Teenage Witch stars Melissa Joan Hart and Soleil Moon Frye throw yoga parties. Jane Fonda cut out aerobics for it; Angelina Jolie buffed up for Tomb Raider with it. The newly clean Charlie Sheen used yoga and dieting to shed 30 lbs. Add at least two Sex in the City vamps, Sarah Jessica Parker and Kristin Davis. All three Dixie Chicks. Sports stars from basketball legend Kareem Abdul-Jabbar to Yankee pitcher Orlando (El Duque) Hernandez are devotees. And speaking of athletes, who showed up the other...
...Where there's a yoga blitz, there must be yoga biz. To dress for a class, you need only some old, loose-fitting clothes - and since you perform barefoot, no fancy footwear. Yet Nike and J.Crew have developed exercise apparel, as has Turlington. For those who prefer stay-at-home yoga, the video-store racks groan with hot, moving tapes. The Living Yoga series of instructional videos taught by Yee and Patricia Walden occupies five of the top eight slots on Amazon's vhs best-seller list. "Vogue and Self are putting out the message of yoginis as buff...