Word: yoga
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...whole point of yoga may be to check your ego at the door, but that doesn't mean you can't assume the Downward Dog with style. As yoga has grown in popularity worldwide over the past several years?in the U.S. alone, 15 million practiced it in 2003, according to a Harris Interactive poll published by Yoga Journal?so too has the availability of the requisite mats, blocks and stretchy clothing. Americans spend an estimated $20 billion a year on yoga products?everything from $400 Marc Jacobs-designed mat bags to Juicy Couture yoga pants. Celebrities like Gwyneth Paltrow...
...Yoga-related products, once limited to the provinces of privately owned studios and niche catalogs, are turning up on the shelves of big-time retailers. All kinds of yoga-related accessories are now available at sporting-goods stores and department stores. At REI, a specialty outdoor retailer in the U.S., sales of yoga mats, blocks and other props were up 98% in 2004 compared with the year before...
...players in the market are adding yoga travel bags and ergonomic mats to their roster of products. Tumi, a leading luggage and business-case brand, just introduced a line of yoga bags, seen here, with special features to facilitate traveling with yoga gear. "We wanted to address women's growing interest in yoga and its role in a healthy lifestyle," says Alan Krantzler, Tumi's vice president of product management. The company's new Signature collection features an antibacterial-coated mat, with moisture-proof pouches for damp towels and clothing, and several outside pockets for water bottles, cell phones...
...night and graduation but generally off limits to parents unless their kids got into trouble. Now you can't walk into schools, public or private, without tripping over parents in the halls. They volunteer as library aides and reading coaches and Mentor Moms, supplement the physical-education offerings with yoga and kickboxing, sponsor faculty-appreciation lunches and fund-raising barbecues, supervise field trips and road games and father-daughter service projects. Even the heads of boarding schools report that some parents are moving to live closer to their child's school so that they can be on hand...
...even given the album’s often trite enviro-spiritual themes and archaic aesthetic, Enya comparisons would be both unflattering and unfair. Unlike the infamous neo-pagan Yoga soundtrack artist-cum-New Age diva, there is nary a hint of affectation in Todd’s idiosyncratic alto...