Word: yogi
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Still, why are these insecure new consumers paying so much for their props? A closer look at the yogi demographics, however, offers clues into purchasing behavior. Yoga practitioners no longer fit the stereotype of weird women chanting the Hare Krishna mantra. They're young: 40.6% of those who do yoga are between 18 and 34, according to a 2008 Harris Interactive poll commissioned by Yoga Journal. They're smart: 71.4% are college graduates, and 27% have postgraduate degrees. And they're affluent: 44% of yogis have household incomes of $75,000 or more (that figure, of course, might be trickling...
...popular enough to warrant its own magazines and the government has made no fuss (but thanks for bringing it to their attention, muftis of Malaysia!). Across the country, including religious cities like Mashhad, there are thousands of yoga classes held each week, and there is a class for every yogi: for children, the elderly, the overweight, the spiritual. There are contemplative, patchouli-scented yoga centers, austere Iyengar centers for the very serious, and flow classes in gyms for women in chic yoga clothes who just want arm tone. (See pictures of facial yoga...
...dispensing pharmaceuticals that numbed symptoms but often made no deeper impact on his patients' illnesses, Chopra found himself thinking more and more about the heritage of traditional healing he had left behind with his move to America. In 1985, after hearing a lecture by Transcendental Meditation guru Maharishi Mahesh Yogi, Chopra became interested in Ayurveda, an ancient Indian science of healthy living based on an understanding that the physical body has its roots in the world of spirit. Convinced that it held secrets the modern world was in dire need of, Chopra turned his life around. He stopped the cigarettes...
...world. Mysore began its journey towards yoga mecca-dom in 1931, when a 40-something, five-foot-two-inch Brahmin was summoned by the ailing monarch of what was then a princely state under British tutelage. Numerous doctors had failed to cure the king's affliction, but the yogi succeeded within a few months, and the king rewarded him by building him a yogashala (yoga school) in his grand palace. It was here that the yogi, T. Krishnamacharya, developed Ashtanga Vinyasa Yoga - a comparatively aerobic style whose devotees include the likes of Madonna and Sting, and thousands of hipsters from...
...BEATLES MADE THEIR guru famous when they visited his ashram in 1968, but in the end, Transcendental Meditation founder Maharishi Mahesh Yogi may have regretted the association. The maharishi brought TM--the practice of exploring consciousness through meditation and chanting--to the U.S. in 1959, and with the cachet of star followers like the Rolling Stones and Mia Farrow, it became a multimillion-dollar global business. But the gray-haired guru was said to have become uncomfortable with its drug-using, counterculture fan base. After the Fab Four's celebrated visit, the band and its guru famously split. The maharishi...