Word: yogurts
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Manhattan's furred & feathered café socialites turned out for an opening meal on the house when the Gayelord Hauser "Look Younger" Menu became a regular part of the Savoy-Plaza cuisine. Along with such unfamiliar entrées as yogurt and wild rice nut-burgers, they downed many a sample of the only cocktail recommended. "The grapefruit juice is for health," explained TV's Eloise McElhone, "and the gin is for sin." Quickly downing one himself, Dietitian Hauser strode to the microphone, proudly announced that Mrs. Betty Henderson, café society's 75-year-old flapper...
...article about Gayelord (molasses & yogurt) Hauser in Cosmopolitan threw a faint ray of light on the dietitian's onetime romance with Greta Garbo. "She was lonely, shy . . ." wrote Ernest Lehman. "Gayelord was gregarious, expansive and as full of self-confidence as he was of vegetable juice ... He supervised her diet, her health, her mode of living. They made garlic juice together...
...Geneva, a U.S. Army food adviser reported that one of General Dwight D. Eisenhower's favorite dishes is madzoon (Armenian for yogurt). "He frequently makes a meal of nothing but madzoon and carrots. He loves...
...Rochester, N.Y., federal Food & Drug agents seized 108 quarts of blackstrap molasses along with 25 copies of Gayelord Mauser's popular diet book, Look Younger, Live Longer, in which the fashionable dietician touts his perfect health menus of wheat germ, yogurt, brewer's yeast and blackstrap molasses. The food men, taking a dyspeptic view of the perfect-health approach, charged that Hauser was violating the pure food laws, particularly with his claim that blackstrap would prevent menopausal difficulties, constipation, heart trouble, neuritis, also induce sleep and help grow hair...
...fictitious, was Immanuel Velikovsky's pseudo-scientific Worlds in Collision, an explanation of mythological and Old Testament miracles that turned academic scientists from coast to coast purple with wrath. It made bestseller lists along with Gayelord Hauser's irresistible promise, Look Younger, Live Longer (by eating vegetables, yogurt...