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After Mike Smolyansky, 40, and Edward Puccosi, 43, emigrated from the Soviet Union, one of the things they missed most was kefir. A cultured-milk product similar to yogurt but slightly effervescent, kefir (pronounced kuh-fear in Russian) is more popular in the Soviet Union and Eastern Europe than Coca-Cola is in America. So two years ago, the men, now in Chicago, set up a company called Lifeway to make and distribute kefir...

Author: /time Magazine | Title: DAIRY PRODUCTS: I Can't Believe It's Not Yogurt | 4/11/1988 | See Source »

...only in selected East and West Coast stores. Now Lifeway distributes 5,000 quarts of kefir a day in 20 states. Last month the company went public, raising $600,000 as part of a plan to triple production. But Lifeway's founders have no thoughts of challenging yogurt giants Dannon and Yoplait. Says Smolyansky: "That's the great thing about America. There's always room for a little guy with a good product...

Author: /time Magazine | Title: DAIRY PRODUCTS: I Can't Believe It's Not Yogurt | 4/11/1988 | See Source »

...Tampa. Craig Fuller, Bush's smooth and efficient White House chief of staff, knocks on the door of the Vice President's suite at the Sheraton Grand Hotel. Bush, who has been up for 45 minutes, is eating a breakfast of cereal, fruit and yogurt. Fuller provides the latest breakdown from Tuesday's nonbinding Vermont primary (Bush has beaten Dole 49% to 39%) and then runs through the themes to be stressed during the five-state swing today: strong defense and "stability." Each day the campaign carefully focuses its message on a simple idea. Fuller reminds Bush to avoid mentioning...

Author: /time Magazine | Title: A Day in the Life of a Political Machine | 3/14/1988 | See Source »

...lovely warm evening in Baton Rouge, when I was sitting with two friends on the curb outside a frozen yogurt store. We were eating and talking about the basketball game our school had just lost. A young couple approached...

Author: By Julie L. Belcove, | Title: Witnesses to Swaggart | 3/2/1988 | See Source »

...tenth is the guy who dribbles the Russian dressing into the yogurt and granola at the salad...

Author: By James E. Canning, | Title: Ten Little Turkeys | 1/20/1988 | See Source »

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