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...National Pork Producers Council is trying to boost consumer interest with former Olympic Figure Skating Champ Peggy Fleming and a $7 million pitch presenting pork as the "other white meat," comparing it favorably with poultry. The National Dairy Board meanwhile is plugging milk, yogurt and cheese for their high content of a vaunted mineral. "Calcium the way nature intended," blare the ads. All-dairy products get to sport a red REAL seal...

Author: /time Magazine | Title: Health & Fitness: Real Food Stages a Comeback | 10/12/1987 | See Source »

TRUCKING. While most people are probably unaware of it, the Motor Carrier Act of 1980 has saved them a bundle. The law boosted efficiency by dismantling 45 years' worth of interstate hauling rules, including some oddball anomalies like provisions that allowed agricultural haulers to transport milk but not yogurt or ice cream. All told, trucking deregulation since 1980 has saved consumers $72 billion in lower prices on the goods they buy, according to Citizens for a Sound Economy, a conservative, Washington-based research group...

Author: /time Magazine | Title: Rolling Back Regulation | 7/6/1987 | See Source »

...different varieties of frozen desserts? The answer to that weighty question is a resounding yes. Responding to an apparently insatiable consumer appetite for exotic frozen concoctions, U.S. food companies are producing a dazzling array of new products, from fruit bars and candy-coated ice cream to soft-frozen yogurt and brownie bars. In the process, the size and diversity of the $1.6 billion frozen-novelty market have grown spectacularly. That category includes all frozen desserts sold in individual portions, which have nearly doubled their sales in the past five years. The industry's burgeoning roster of competitors, which spend heavily...

Author: /time Magazine | Title: Hot Growth in a Cold Market | 6/29/1987 | See Source »

...front of the TV like a bunch of zombies." At another she was appalled by the filth. "I sat my girl down on the cleanest spot I could find and started interviewing the care giver. And you know what she did?" asks the incredulous mother. "She began throwing empty yogurt cups at my child's head. As though that was playful...

Author: /time Magazine | Title: Living: The Child-Care Dilemma | 6/22/1987 | See Source »

Turned sweet and bright red by unusually warm spring weather, Oregon's strawberries ripened early this year into a bounteous crop of some 80 million lbs. But last week Roy Malensky, a grower in Hillsboro, Ore., who supplies berries for such products as Breyers Ice Cream and Dannon Yogurt, stood in his giant strawberry patch and mourned row upon row of darkened, spoiled fruit. His expected loss: $100,000. To the north, meanwhile, Richard Cowin, a black- cherry grower in Wapato, Wash., watched downheartedly as his crop began to shrivel...

Author: /time Magazine | Title: Rotten Shame: Who will pick the crops? | 6/22/1987 | See Source »

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