Word: yohji
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...analyst at U.S. research house NPD Group. Brands that have performed best have paired athletic credibility with aesthetic design. Adidas' partnership with McCartney has produced triple-digit growth, with distribution hurtling from 40 stores to more than 450 worldwide in just four seasons. But a collaboration with Japanese designer Yohji Yamamoto to produce Y-3, a sports-fashion range that focuses on style above functionality, has been less successful. Part of the strength of the sports-fashion fusion is that it appeals to global tastes of both genders. At Adidas' Tokyo launch for Stella McCartney, Japanese men - typically smaller than...
...market where you have to be," Hainer said. The deal is the latest sign that Adidas is trying to pump up its image. Over the past year, legendary boxer Muhammad Ali and rapper Missy Elliott have appeared in marketing campaigns. The firm has also hired Stella McCartney and Yohji Yamamoto to design sportswear. But Nike is aggressively challenging Adidas on its home turf of European soccer. It has signed up more than 40 clubs, including Manchester United and Barcelona. With its move to acquire Reebok, Adidas hopes to show that the athletic shoe is on the other foot. - By Peter...
...Dressing well is something intrinsically important to Asians," he says. "I remember for my grandfather's 80th birthday, my mother sent me out to buy something nice to wear, and I came back with a pair of Matsuda shorts and a Yohji Yamamoto jacket, and she told me to get a suit instead. 'It's not about you,' she would say. She always said dressing well is about being polite in society. It's about respecting others...
That idea of society and politesse distinguishes the attitude of this generation of Asian designers. Whereas Japanese designers like Rei Kawakubo of Comme des Garcons and Yohji Yamamoto, who emerged on the Paris fashion scene in the early 1980s, were about pushing the boundaries of fashion and making radical statements on the runway--all black palettes, jackets with three sleeves--this new group looks generally to more classical and conservative muses. Panichgul is inspired by Cecil Beaton photographs. Chow--who showed bed jackets made of sequins stamped out of Coca-Cola cans and embroidered brocade coats inspired by Masai patterns...
...Metropolitan is billing itself as "Bangkok's first truly contemporary hotel." By that you can expect the whole dark wood, Zen-grotto aesthetic so beloved of modern designers, as well as somber staff uniforms devised by fashion's dark prince, Yohji Yamamoto. Other au courant knickknacks include Shambhala bathroom amenities and a yoga mat in every room, should you feel like performing an invigorating sun salutation before breakfast...