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...That brought both him and Ben & Jerry's a lot of useful visibility. Ben & Jerry's has long favored publicity stunts over traditional advertising. Not that choosing Holland was a publicity stunt--but the manner in which he was hired clearly was. The company staged an essay contest called "Yo! I want to be CEO." It attracted 22,000 applicants and was widely covered in the media. Holland did not enter. He was found through a blue-chip search firm...

Author: /time Magazine | Title: A NEW FLAVOR AT BEN & JERRY'S | 10/14/1996 | See Source »

...kicker...foreign, uh, si, yo es de Mexico. Me yammo, uh, Erico Zendejas...

Author: By Eric F. Brown, | Title: Gimme Some Good Grubbin' | 9/18/1996 | See Source »

...birthdays, vacations. Those of us familiar with this way of life jump at the opportunity to use these occasions as excuses to go crazy--to hell with frozen yogurt, I'm getting ice cream. It is at that point when you realize your efforts to convince yourself that fro yo is really good were unsuccessful. I mean, it's all relative...

Author: NO WRITER ATTRIBUTED | Title: '(Fat-)Free at Last!' | 7/9/1996 | See Source »

...week's end the Stratosphere staff--some of them designated in corporate lingo as redog ("Roving Entertainers Delighting Our Guests")--was negotiating the cable-strewn floors. In Roxy's Diner, a '50s-style eatery, punk and geek waiters were studiously spinning yo-yos and polishing their patois ("neat," "ugly stick," "chick" and the immortal "your mother"). Says the Stratosphere's president David Wirshing: "No one's ever built a tower in conjunction with a facility like this before. There'll be all sorts of unknowns, and a few inevitable hitches." He might take heart from the notoriously ragged 1993 opening...

Author: /time Magazine | Title: Architecture: JUST WHAT LAS VEGAS NEEDED | 5/6/1996 | See Source »

Each weekend, students can see everything from orchestras to a capella groups. Some of the nation's best-known musical talents hail from Harvard: Yo Yo Ma '76, Leonard Bernstein '39, Robinson Professor of Music Robert D. Levin '68 and more recently, jazz musician Joshua Redman '91 and cellist Matt Haimovitz...

Author: NO WRITER ATTRIBUTED | Title: Students Criticize Theory Emphasis | 3/11/1996 | See Source »

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