Word: yokoo
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Dates: during 1980-1989
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...Tadanori Yokoo, 51, is among the most well-known graphic designers in Japan -- and a rebel. In the '60s he achieved pop stardom for his paintings and for psychedelic posters promoting his fellow members of the avant-garde underground. Unable to survive on his painting alone, Yokoo turned to commercial assignments. "I loved to quarrel with corporate clients," he says with a smile. "And I refused to compromise. I wanted to express something very personal. So my design was called antidesign, and I was pushed out of the design establishment...
Then, in the '70s, "the avant-garde became part of the mainstream," as Yokoo puts it, and he got plenty of work again. His sexy, creepy 1980 poster for a fashion show is typical of his more recent, dreamier work: a naked, bleached-out man and woman stand face to face against a yellow field, their eyes and ears an odd, coppery red. In 1982, with his "sense of crisis missing," Yokoo doubled back, leaving full-time design work to become a painter once again...
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