Word: yokum
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...story begins in Dogpatch, where residents are threatened with eviction from their ancestral homes to make way for a nuclear testing ground. Dogpatchers, led by Mammy Yokum, decide to market their own alcoholic distillate, which will make them indispensable to the nation. Their product becomes a security matter and involves the mercenary interests of General Bullmoose. Only Mammy's triple whammy and a herd of relatives save Li'l Abner and Daisy Mae from disastrous marriages and actually end an egregiously complicated story...
...acting is quite adequate. Edith Adams and Peter Palmer fill the leads pleasantly, while Howard St. John's Bullmoose and Stubby Kaye's Marryin' Sam are amusing and refreshing. Although she shows traces of Ethel Merman and a witch from Macbeth, Charlotte Ray proves a good choice for Mammy Yokum. Pappy's role is properly squeaked by J. E. Marks...
...elect a new queen. Society reacted with murmurs of pleasure and squeals of outrage. Just about 50% of Athlyn's 2,000 sent in their ballots. Day after day, the News breathlessly reported the latest tabulations. Thirty-five of Chicago's hostesses were nominated, and even Mammy Yokum, of Dogpatch, received six votes. The old Chicago wheat-pit spirit raised its head. Laughed International Harvester Director Chauncey McCormick: "I've been offering a dollar apiece for votes for my wife, but I heard Ed Cudahy is offering $1.25, so I'm upping my offer...
...What I could do next might be something like picking 'The Slob of the Year.' You know, somebody who looks like the characters who give endorsements in the patent medicine ads-the guys who look like nothing. Or maybe there could be a character called Disgusting Yokum-somebody so disgusting I can't let the public see his face. LIME, of course, would be compelled to run his face on the cover, because this was news. Everybody demanded it, so LIME has to do it for the public...
...last week's Sunday strip, Cartoonist Al Capp left Li'l Abner in Venice, innocently but enthusiastically helping the last of the Borgias bottle the last of the Borgia poison. With typical Capp satire, Li'l Abner named the concoction "Peppi-Borgia," and Mammy Yokum had a wonderful idea: "We'll give it a rootin', tootin', go-gettin' American ad-vertisin' campaign...