Word: yomiuri
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Reporters for Yomiuri Shimbun travel in the style that newspapermen elsewhere only think they should: in chauffeur-driven limousines adorned with the newspaper's red-and-white corporate flag. If a chauffeur exceeds the speed limit, no policeman is likely to issue a ticket; instead, a deferential officer may call out, "Yomiurisan, please take pains to slow down. Many thanks." For a longer trip, reporters may fly in one of Yomiuri's four helicopters or three airplanes. The paper also operates Japan's foremost professional baseball team, the Yomiuri Giants, founded in 1934 as a circulation gimmick...
Probably no other newspaper anywhere operates on so grand a scale or plays so varied a role in its nation. But then, Yomiuri Shimbun is not just Japan's biggest newspaper, it is the world's biggest newspaper. Its still growing morning and evening circulation of 13.6 million (including a 30,000-copy daily edition in English) is bigger than that of the 17 largest U.S. dailies put together. Yomiuri operates 436 bureaus in Japan and 28 in the rest of the world. Its editorial staff of 3,059, quadruple that of the New York Times, produces...
...Japanese newspaper field includes four other giants: Asahi Shimbun (circ. 12.1 million), which is Yomiuri's longtime rival; Mainichi (circ. 6.9 million); Sankei (circ. 3.1 million); and the business-oriented Nihon Keizai, or "Nikkei" (circ. 3 million). Though the 119 million Japanese are known as a TV-obsessed society, they buy 68 million copies of 125 daily newspapers, making them perhaps the world's most devoted newspaper readers...
...dailies, except sober Nikkei, are viewed by readers as lively, even racy, but generally are accurate, cover serious news, and strive for objectivity (Yomiuri is, however, a zealous cheerleader for its own holdings). A typical Page One of Yomiuri will include consumer-oriented Japanese news as well as reports, especially human interest, from abroad. Inside are an editorial page, sports, business and women's news. The paper diligently covers crime, but stories are rarely explicit about sex or gore. All Japanese newspapers are privately owned; indeed, none sells shares on a public exchange. At Yomiuri, as at its rivals...
When the project is completed in three years, the 33.3-mile Seikan tube will be the world's longest underwater tunnel. But while construction workers last week shouted "Banzai!" and broke out sake, other Japanese wondered why. In fact, Yomiuri, Tokyo's biggest newspaper, dismissed the tunnel as "a white elephant...