Word: yoo
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Dates: during 1940-1949
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...came a kittenish echo of Lieut. General Ben Lear's Memphis Incident. Announced by Blue Swan Mills (manufacturers of Minnikins, Frillikins, Smoothikins, many anotherkins) was the Panty-of-the-Month for December. It will be made of olive-drab cotton and rayon, archly embroidered (on the left hip) "Yoo-Hoo." Its inevitable name: Yoo-Hooikins...
Sirs: I liked your treatment of the infamous "Yoo-Hoo" affair (TIME, July 21). But let's let the following bit of advice be the final word on the subject: Oh, give a cheer for General Lear, Defender of womankind...
Past the first tee of the Memphis Country Club the convoy moved at a snail's pace. Along the walk bordering the course strolled a group of girls in shorts. From the trucks came a drumfire of soldiers' shouts-"Yoo-Hoo-o-o"-"Hi, baby"-a fanfare of whistling...
...nation thought differently. It was the first time U.S. citizens had had a chance to make a song & dance out of anything connected with World War II, and they made the most of it. They saw nothing wrong with yoo-hooing, and proceeded to tell the Army so, with many a yoo...
...tell Lieut. General Ben Lear." From 70 noncoms of the 250th Coast Artillery went a challenge to the 110th to a 15-mile marching race. Wrote the 250th: "If we don't finish first without having to write our Congressmen, we'll let you yoo-hoo at us." At a bathing-beauty revue at the El Paso (Tex.) Country Club, brimstony Major General Innis Palmer Swift, commander of Fort Bliss (and one of the judges) watched the girls prance by, and owlishly hooted "Yoo-Hoo." And out of the Memphis Incident came World War II's first...