Word: yoon
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Dates: during 2000-2009
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...just the opportunity to charge a lot for ground beef that appeals to chefs. A year before Boulud's burger, executive chef Sang Yoon, then 29, ditched his job at Michael's in Santa Monica, Calif., to take over a nearby tiny dive bar called Father's Office and cook burgers. "Fine dining is not how people wanted to engage chefs anymore," Yoon says. "It's not the most fun night to hang out." Father's Office is now one of the most crowded restaurants in L.A., with people willing to stand in order to eat Yoon's $12 burger...
Burgers aren't interesting to chefs just because young people are willing to pay a lot for dude food; it's also because they have access to better meat. Though Yoon began grinding dry-aged New York strip and mixing it with a bit of chuck in 2000, grinding meat isn't done at most restaurants. So until a few years ago, everyone used chuck for burgers. Then New York's Pat La Frieda Wholesale Meat Purveyors started selling a proprietary blend of chuck and brisket to top restaurants, some of which also had short rib and hanger steak added...
...Wonjin Worldwide already has seven plants in China, but Yoon says further expansion there is unlikely because costs are going up and China doesn't need more investment from foreign companies, which compete with the country's increasingly capable domestic firms. "They needed foreigners for the technology," notes Yoon, "but now they have the technology necessary to process natural resources themselves." North Korea, on the other hand, is virgin economic territory desperate for capital. "They need to repair the railroads and roads, as well as container berths at the port. And power is the really big issue." This, says Yoon...
...smelt Danchon's graphite, a heat-resistant material used in steelmaking and other industrial applications. The first shipment of 200 tons of graphite arrived in the South's port of Inchon in mid-December, and despite the problems in the North, Wonjin Worldwide now wants to invest more, says Yoon Byung Roh, the company's president. Like other mining-company executives, Yoon knows that North Korea and China between them have roughly 80% of the world's supply of another key mineral used in producing iron, steel and other basic industrial products: magnesite, which Yoon's company refines into magnesium...
...investment Yoon seeks is precisely what the Roh administration has been pushing in its last months in office. Among its key initiatives are capital infusions geared toward improving transportation links between the North and South, adding to the $700 million the South has already spent on North Korea infrastructure projects over the past eight years. The projects are starting to bear fruit. On Dec. 11 a regular rail-freight service was inaugurated between Seoul and Kaesong, punching a symbolic hole in the heavily fortified DMZ that divides the countries. Work is also underway to repair a rail line linking Kaesong...