Word: yoplait
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...being led by kids, who, having picked up the habit from Mom, are taking it with them as they grow up--the way boomers did soda for breakfast. In the driver's seat is the French brand Yoplait, which has gone from $3 million in sales to more than $1.1 billion since General Mills acquired the U.S. licensing rights to the brand in 1977. Over 10 years, Yoplait, with sister brand Colombo, has jumped from 23% of the $3 billion U.S. yogurt market to about 38%. A powerhouse for General Mills, based in Minneapolis, Minn., Yoplait is rivaled only...
...always been smooth and palatable. A maverick, yogurt rode with the Mongol horde, flourished in the Caucasus Mountains of Russia and has been cultured by generations around the globe. Then pale, viscous and teeming with live bacteria, it arrived from the fringes into the fridges of health nuts. When Yoplait Original appeared on shelves in 1977, "you had to be a committed health-food person to eat it," says General Mills CEO Steve Sanger. Yoplait had to convince Americans that they would love its signature creamy texture, but it also had to keep its marketing from diving too deeply into...
Instead, crime master Michael Connelly tells the story of flawed individuals who confront and triumph over extraordinary evil despite their character failings. The good swirls together with the bad in Connelly’s Los Angeles as inseparable as the strawberries and the yogurt in Yoplait. There are no heroes, just people who sometimes act heroically...
...renowned Greek physician Galen wrote about the beneficial health effects of yogurt back in the 2nd century A.D. It took nearly 1,800 years before Americans turned it into a health-food staple. While such old standbys as Dannon and Yoplait continue to feed most of the yogurt demand, offbeat yogurts--many of them made from different kinds of milk--have been popping up on gourmet and health-food store shelves. One longtime favorite of yogurt aficionados--the Greek-made Total, which has both cow's-milk and sheep's-milk varieties--was introduced in New York City ethnic groceries...
...since sixth grade, mainly but not exclusively blond, involved in every sport, play and leadership group the school has, they are called "the Clique" by outsiders, who admit that the "Hoes" own the school. Most of them skip the school cheeseburgers and unpack a brown bag of fat-free Yoplait, a Nutri-Grain cereal bar, some carrots or an apple. Sometimes they splurge on an Otis Spunkmeyer cookie, which they divide among about 20 of them...