Word: yorker
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Dates: during 1930-1939
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About few U. S. magazines do readers talk so much and know so little as they do about The New Yorker. The business books of this successful smartchart are closed to outsiders and its editorial anonymity is severe. Last week in its August issue FORTUNE told The New Yorker's full story for the first time...
...Ross put in $20,000, Fleischmann $25,000. First issue of The New Yorker appeared Feb. 19, 1925. Manhattan was distinctly unimpressed. Editor Ross had made the colossal mistake of starting to print his magazine before he had anything worth while to print. He could not write; he knew few writers. Inarticulate, impatient, fiercely temperamental, he could not quickly teach others the elusive quality of wit which alone would suit him. In two months The New Yorker's initial 15,000 circulation had dwindled to 8,000, and it was losing $8,000 a week. Every Monday morning Mr. Fleischmann...
What gave them pause was the unexpected result of an article by Ellin Mackay* entitled ''Why We Go to Cabarets, a Post-Débutante Explains" and printed in The New Yorker in November 1925. The New York dailies featured Miss Mackay's piece on their front pages and The New Yorker suddenly found that it had succeeded in storming the penthouses of High Society...
...remains one of the foremost living inventors of electrical apparatus. His day comes once a year. On his birthday Manhattan newshawks seek him out in some hotel, listen closely to his words. Wearing an outmoded brown suit, he received the Press one day last week in a Hotel New Yorker reception room. That day Nikola Tesla...
...above questionnaire, incidentally, contained one choice morsel about this Class 0' 1924. The average 1929 stock and bond loss of those incurring losses was $34,247, Yale men, by God, are men of substance. New Yorker...