Word: yorkerism
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Dates: during 1950-1959
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...Walsh, became the firm's writer and thinker; Weiner, who had his own small agency for eleven years, handled the business details and helped kook up the campaigns. For one of their first accounts, Oregon's Blitz-Weinhard brewery, they placed an ad in The New Yorker that read: "Keep Times Square Green! A modest reforestation proposal from Oregon's largest and only brewery as a fitting prelude to Oregon's glorious 1959 centennial celebration. Just picture what reforestation will do for Times Square! Cool and green, teeming with game, salmon swimming up Pepsi Cola sign...
...odds that whatever the score, the Harvard Band wins. The New Yorker, usually not given to hyperbole, has called it "the best in the businss." Harvard men are willing to buy that. The Band always wins, and it has been piling up the score for 40 years...
...paged through a copy of Life. "When Smithies quote Ginsburg instead of Donne, all exclusiveness is lost." We start a quiet little revolt and before we know it, Random House and Time and C.B.S. take it over and build it into a big thing. Even the New Yorker expresses horror...
Miguel Antonio Enrique Francisco Estrada (John Saxon), a first-generation Puerto Rican-New Yorker, is just out of stir and determined to go straight; he is a solid, workmanlike thug, though, and the old gang wants him back. They tempt him with a sex moll (Linda Cristal), "just up from Puerto Rico and full of sugar cane." Will he have one lump or two? He hesitates-then takes the whole bowl...
Industrious, booming Belgium (pop. 9,000,000) likes U.S. business (24 U.S. companies began operations there last year), U.S. dollars, and even U.S. art. Last week the President nominated as the new U.S. Ambassador to Belgium a New Yorker who shares all three of these likes. Ike's nominee: rugged (6 ft. 1 in., 179 Ibs.) William Armistead Moale Burden, 53, wealthy investment specialist, aviation enthusiast, and president of Manhattan's Museum of Modern Art. He will replace retiring (for personal reasons) Washington Investment Banker John Clifford Folger...