Word: yorkerism
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...Brown to describe the as-yet-unnamed magazine and she responds, "It's going to be topical, contemporary, high-quality, provocative." How that will be different from the New Yorker or Vanity Fair (or any number of other magazines) remains unclear. For his part, Weinstein says that despite his reputation as a control freak (filmmakers have nicknamed him Harvey Scissorhands), the new magazine won't have any more trouble from him than TIME and (Time Inc.-owned) ENTERTAINMENT WEEKLY get from their corporate cousin, Warner Bros. co-chairman Terry Semel. When a reporter notes that those magazines don't report...
Under the round, silent shadow of William Shawn, editor in chief for 35 years, the New Yorker was urbane, literate and indifferent to the philistines. In short, it was intelligent. But by the time Shawn stepped down in 1987, two years after the magazine was purchased by media billionaire S.I. Newhouse, a good many of its pages were also subdued to the point of immobile. It was an atmosphere that Shawn's successor, Robert Gottlieb, did not do much to relieve. When Newhouse moved Tina Brown into the editor's job in 1992, it was for the plain purpose...
Brown quickly refashioned the New Yorker in her own image--brainy, Anglophilic, profane and more than a little starstruck--which was probably a good match for most of the readers she was after. As former editor of Vanity Fair, she was schooled in the ways of Conde Nast Publications, the Newhouse family's high-luster group of magazines, which also include Vogue and GQ. She also understood that the New Yorker was different. Watching her try to blend the sacred and profane was one of the great journalistic pastimes of recent years. Her brain was a table-of-contents mosh...
...York, the city of bright, cogitating mammals. In some respects the sex also made the magazine more genuinely literary. It introduced the same erotic preoccupations and four-letter words that serious books had discovered decades ago. It may have helped that they were placed within a New Yorker that never took its eyes off London. British topics and bylines were everywhere. One of the most clucked-over pieces in any recent issue, a profile of a dominatrix, was the work of a distinguished British resident, Paul Theroux. Maybe sex just seems more estimable in English surroundings...
...very obsession with glamour and celebrity, Brown's magazine was also surprisingly square. The old New Yorker prided itself on resisting hype. Brown, whose mother was once Laurence Olivier's press agent, loves the Next Big Thing without reservation. Her New Yorker took a place at the overcrowded table of weeklies and monthlies already chewing over the same movies and celebrities and titans of industry...