Word: yorkerism
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...real news last week was that Tina Brown, editor of the New Yorker, had stopped the media world dead in its tracks with the announcement that she would be quitting the most prestigious job in magazines for a promising but also somewhat vague-sounding enterprise. Whatever its actual merits, in a world in which even Linda Tripp feels she needs a spokesperson, marketing is everything--a point Brown has often made herself. And whatever one thinks of the 44-year-old Briton's tenure at the New Yorker, she is indisputably the greatest buzz generator in the history of American...
...really began two years ago when Weinstein asked permission from his overseers at Disney, which owns Miramax, to fund a new magazine, a longtime goal of his. Weinstein was already a friend and fan of Brown's, and when he read last month that her contract with the New Yorker was due to expire on July 1, he approached her with an offer. More than a year ago, according to Disney chairman and CEO Michael Eisner, he and Brown--they too are good friends--had begun having general discussions about her joining the company in some capacity. The Miramax deal...
...part, Brown has been having a tough, unhappy year at the New Yorker. She has long suffered the invective of traditionalists who feel she has perverted the tony magazine started by Harold Ross in 1925. More recently, media reports have focused on the fact that the magazine, which had been unprofitable pretty much since Newhouse bought it in 1985, still loses money despite the increase in readership and media attention Brown had brought it. "I can't imagine a more abysmal failure than to sell the soul of a magazine and then lose money in the process," says Garrison Keillor...
Then two weeks ago, her mother died of cancer--which she would later say brought "clarity" to her thinking about her future. Still, almost no one inside or outside the New Yorker expected her not to re-up, even as her contract expired. Her teary announcement to her staff members that she was moving on left many of them depressed and uneasy about the magazine's future. One editor offered what may be the ultimate tribute to the solemnity of the moment: "I didn't hear anything snide today." Handicapping the odds on who the next editor might be, while...
Would anything have kept Brown at the New Yorker? "Not once Harvey mentioned ownership," she says. "I wasn't looking for another 'job.' I really wasn't. The New Yorker as a job is the best job in American journalism. But [the deal with Miramax] was a whole other ball game...