Word: yorkerism
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...potent aura of success that subsequently surrounded her was regarded a vital ingredient in the quest to retool the New Yorker, a necessary precondition for change. Brown's appointment by publisher Si Newhouse was a determined attempt to bring the publication back into the black. Billionaire publishers are not unaffected by precipitous dips in circulation...
Brown's tenure at the New Yorker has been marked, not unexpectedly, by dramatic personnel changes. She brought a number of writers from the Vanity Fair stable. She also managed to lure prodigals from The New Republic: a former senior editor, Sidney Blumenthal, and the former editor Hendrik Hertzberg. Hertzberg, it is widely acknowledged, writes the unsigned Comment and is credited with keeping the magazine firmly on its liberal course...
...admirable attempt to globalize theater coverage, Brown secured the services of John Lahr. She also added television commentary by James Wolcott, made Richard Avedon the official photographer and inserted Anthony Lake as the primary movie critic. These appointments have certainly brought interesting voices to the New Yorker. But they cannot compensate for what has been lost...
...Brown New Yorker is everything that the Shawn-Gottlieb New Yorker was not. It is loud, bustling and blighted with that bane of modern life: relevance. Its articles are closely linked to current events, with the occasional bit of controversy thrown in for good measure. Its bright, wearyingly busy covers are increasingly and (for this writer, who misses the sedate Cape Cod cottage exteriors) inexplicably monopolized by Art Spiegelman's relentlessly contemporary artwork. The screaming covers are a tacit capitulation to the dictates of commerce, increasingly reflective of the need to compete in that bustling souk known...
...measured calculation of the New Yorker's controversies, while unsettling, is not surprising. The bare-breasted photos of English actress Tilda Swinton, run earlier this spring, were perhaps meant to set Manhattan salons abuzz at the magazine's sheer audacity and nerve. The plan misfired. Someone should have made that unfortunate creature cover...