Word: yorkerism
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...McLean cut the price in half and increased coverage of local news. By 1905 the paper was the city's largest; by 1947, with 761,000 readers, it was the nation's biggest afternoon daily. Its slogan became widely known through advertisements in The New Yorker: "In Philadelphia nearly everybody reads The Bulletin. "In its news columns, the Bulletin was solid if unspectacular. Local affairs were covered extensively, but politely: muckraking was frowned upon. Critics gibed that only in Philadelphia would nearly everybody read the Bulletin. But the Bulletin's understated brand of journalism won Pulitzer Prizes...
...most successful designers in leather is New Yorker Carol Horn, whose comfortable, stylish clothes are priced on the low end of the scale. Her suede T shirts sell for $210; her most expensive entry is a ruffled suede dress for $322. "People are taking to leather," she says, "because they're responding to something real, the way they respond to 100% wool...
...delightfully mad, and the reader is happy to inhale it by the cubic yard. But it comes flirtatiously close to novelizing, a practice Keillor claims in a funny preface to have forsworn after one grotesquely bad unpublishable failure. He writes short pieces, he says, in homage to The New Yorker's former great infield of James Thurber, A.J. Liebling, S.J. Perelman and E.B. White...
...rooted, fond of hickishness, fascinated by the utter, daft strangeness of the ordinary. At 39, he lives in St. Paul, not far from where he grew up, and although he has taken note of East Coast sophistication to the extent of sending most of these pieces to The New Yorker, he is firmly in place as a gifted regional humorist...
There are several E.B. Whites, almost all of them celebrated. The Essayist's style-fine gray flannel occasionally flecked with hayseed-charmed New Yorker readers for decades. The Escapist successfully migrated from Manhattan to Maine, and lived to write about it. The Storyteller grew famous by turning the travels of a tweedy, 2-in.-tall mouse into a memorable Wanderjahr for children, loaded with longing and nostalgia...