Word: yorkerism
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...growth at New Yorker...
Dorothy Parker, a onetime New Yorker regular, was never at a loss for a good line. When challenged to use the word horticulture in a sentence, she instantly replied: "You can lead a horticulture, but you can't make her think." Insiders at The New Yorker are chuckling again over that gag. The prosperous, sophisticated weekly (circ. 504,000) has, for the first time in its 56-year history, acquired another publication: Horticulture magazine (circ.104,000), a 77-year-old gardening monthly published by the Massachusetts Horticultural Society...
...purchase was the brainstorm of Eliot Wadsworth II, 39, owner of White Flower Farm, a $3 million-a-year mail-order nursery in Litchfield, Conn. White Flower has advertised in Horticulture "almost forever," and in The New Yorker nearly as long. The New Yorker assumes 60% ownership, while Wadsworth, a Harvard M.B.A., gains a 40% interest and editorial control. The editorial staff of two, who work among potted plants in a two-story red-brick gingerbread Boston building, will not be pruned. Both of them go on quietly sprouting seasonal articles ("Make Way for Anthuriums") and such regular features...
...there is one last problem. A staff writer on The New Yorker, Malcolm is an adept practitioner of that serious-but-silky prose. The writing is polished and stainless; there is something appropriate about both her and Green speaking in the cultured dialect of the uptown Manhattan brownstone. It seems the entire dramatis personae of the New York Psychoanalytic Society must speak roughly the same way. Nonetheless, Psychoanalysis: The Impossible Profession is fascinating. But the powerful ideas of psychoanalysis and the murkiness they dredge out of all our sick psyches somehow require a more patient, vigorous prose...
...three sons from a former marriage lives with them; Updike's four children "are all grown up and living more or less on their own." David Updike, 24, seems to have inherited his father's precocity; he has already had three short stories published in The New Yorker...