Word: yorkers
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...maybe something he was? This is the kind of thing that Malcolm Gladwell, a staff writer for the New Yorker, thinks about in The Tipping Point (Little, Brown; 279 pages; $24.95), a somersaulting exercise in social theory that tries to explain how ideas and trends are spread. Like germs, is Gladwell's answer. Hush Puppies and Big Bird, hypodermics and Republicanism--every notion and product can catch on in ways that resemble medical contagions. The most explosive are set off when very effective carriers spread very potent strains in very conducive settings. And in these social outbursts, Gladwell tells...
...universities, and where we care as much about what Britney Spears is reading as what Aleksandr Solzhenitsyn is. In magazines, books, fashion, design and music, it is becoming difficult to distinguish between what used to be considered elite culture and mass culture. We are entering the age, New Yorker writer John Seabrook posits, of Nobrow (Knopf; 215 pages...
Nicholas Lemann, a staff writer at the New Yorker, is author of The Big Test: The Secret History of the American Meritocracy
...meshing, but readers willing to be intrigued and patient for about 30 pages will get the hang of things. The entire novel comes from the notebooks of an author called Everett. Although he never reveals his last name, other personal details seep into his story. He is a New Yorker, born in the Bronx during the Depression. He has written for the movies, enjoys women, music and bird watching and keeps up on the latest theories of the cosmologists. After setting down a bravura description of the Big Bang, Everett adds, "In fact if God is involved in this matter...
...selects pieces too esoteric, untimely or otherwise uncommercial to make the glossies--experimental fiction, absurdist humor and erudite essays, like a piece on a War of 1812 veteran who believed the earth was hollow and contained habitable worlds within. Like the New Yorker before it became topical and buzz crazy, McSweeney's gives writers the time and space to indulge their interests...