Word: yoshichika
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...economy and currency. Last week the government ordered businessmen and consumers to reduce oil and electricity use by 15% from last year's limits. Already newspapers and magazines are dropping pages, and broadcasting hours are beng cut after midnight. The crunch will be a major test for Yoshichika Nakahata, 63, who, after 39 years with almost every department from television accounts to art and copy, was named Dentsu's president in November. Noted more for administrative skill than for creative flair, Nakahata vows to lead the company with "the energy of a roaring tiger...
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