Word: yoshida
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Famed for his allergy to photographers (he once doused one with a glass of water), Japan's irascible ex-Premier Shigeru Yoshida was stalked by a nervous
Tokyo cameraman assigned to catch him at the beginning of the new Year of the Tiger (the sign of the Oriental zodiac under which Yoshida was born almost 84 years ago). Unpredictable as ever, Japan's most durable postwar statesman welcomed his tormentor graciously, even brushed aside a retainer's horrified protests to pose on an appropriate hunting trophy...
...Easterns. Much of the Madison Avenue manner rubbed off on the Japanese admen. To Yoshida, the "client is god." and his account executives spare no effort to prove it. Each summer, when Japanese traditionally send each other greetings, teams of Dentsu men climb to the top of sacred Mount Fuji to post their seasonal cards to major clients. Ads aimed at Westerners living in Japan are written in "Japlish"-a stilted Japanese version of English. A recent Dentsu house ad boasted that the agency's ads reach an audience of 90 million "herdsmen, hoteliers, housewives, hostesses, heavyweights, hepcats, hipsters...
...Yoshida early pushed Dentsu into radio and television production. In Dentsu's television studios, agency scriptwriters grind out soap operas, mystery thrillers (Mr. Himana Steps Out) and easterns (about sword-swinging samurai). By pio neering in commercial radio and televi sion, Yoshida was elected to the boards of 20 broadcasting companies-a fact that gives Dentsu a big edge in placing its programs and commercials...
Dentsu's only competition in Japan comes from Hakuhodo, Inc. ($40 million in billings), which recently tied up with the U.S.'s McCann-Erickson to challenge Dentsu for international business. Yoshida does not underestimate the threat of McCann-Erickson-Hakuhodo, Inc. Last fall Japan's Foreign Minister offered him a diplomatic post as roving ambassador. Yoshida turned the offer down: he was needed at Dentsu...