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Next comes the paragraph full of necessary background information: Britanick consists of Brian McElhaney and Nick Kocher, two NYU graduates "wasting their degrees" by making funny videos and posting them online. You'll learn that they're from Atlanta, that they majored in film and drama and that they have been working together since 2004, when Kocher helped McElhaney with his freshman-year film project. A Trailer for Every Academy Award-Winning Movie Ever Made is their latest, and most successful, endeavor. Britanick earned $1,000 for the skit, which Kocher says they spent mostly on food...
Some writers might explain the obvious similarities between these films and the fictional trailer (such as how A Beautiful Mind and Good Will Hunting inspired the giant math equation), but you're a smart reader and can probably make the connections yourself. So we'll move along to the next phase: proof of the video's popularity...
Bryan Eshelman, a managing director in the retail practice at AlixPartners, a global business advisory firm, says the retail recovery has a long road ahead. "We're still about $25 billion [in retailer sales] below the autumn 2007 peak on a seasonally adjusted basis," he says...
...February sales were surprisingly good" considering the snowstorms that blasted across the Northeast and the Mid-Atlantic region, says Richard Jaffe, a managing director at Stifel Nicolaus & Co. "I think things are improving, but I don't think we're out of the woods...
...unfortunate. "This would have been envisaged right at the nexus of our self-belief," says Tony Tracy, a leprechaun expert and a film lecturer at the University of Galway. "But it's now arriving just as the country has hit rock bottom, and the Irish are concerned that we're once again living up to the stereotype of the leprechaun." (See pictures of Susan Boyle's road to fame...