Word: young
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Dates: during 1990-1999
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Cost may be only one factor that is behind a growing move among young Americans to seek their college degrees in Canada, England and Ireland, where the education is first rate and, since English is spoken, understandable. Now, with the cost of an Ivy League education well past the $30,000-a-year mark, the sticker prices abroad are more attractive than ever. An American college student in Canada might spend, on average, U.S.$10,000 for tuition and living expenses; in England, $17,000; and in Ireland, around $14,000. In the past several years, between...
...probably only a matter of time before the generation that is pointing and clicking its way into young adulthood abandons the mall for the mouse. With the launch of three websites this year, and some recent legislation that should put parents more at ease, kids can now shop online just like...
...three new sites, iCanBuy.com DoughNET.com and RocketCash.com partner with online merchants--such as cdnow, Fogdog Sports and teen clothier Delia's--that are popular with young people. First, parents register, provide credit-card information and indicate how much their children can spend; then the kids get to shop...
...three sites are secure and approved by TRUSTe, a nonprofit organization that certifies that websites meet certain privacy standards. iCanBuy takes the extra step of shielding young shoppers from merchants' marketing e-mail. And under a federal law made final last month, the Children's Online Privacy Protection Act, all sites requesting identifying information from children will soon have to meet strict guidelines. If the website operators intend to post or sell information from a child under 13, they will have to get written or oral parental consent, or use a new kind of digital identification technology...
Once payment and privacy are accounted for, each of the three new e-commerce sites has its own strategy for pushing merchandise to teens and the grownups who love them. At DoughNET, special promotions like free movie tickets with selected purchases or contest entries lure young shoppers. On iCanBuy, kids can peruse celebrity wish lists (tip: Britney Spears wants a WNBA basketball, body glitter and, oddly enough, her own CD). At RocketCash, a top-10 list of user purchases lends some insight into what's hot with the masses. Recent chart toppers include a Limp Bizkit CD and wooden bracelets...